Nathaniel Johnson (WG' 12) - Business: Love, Vera
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Overview
- Love, Vera is a D2C intimates brand founded in 2018 by Vera Moore and Nathaniel Johnson WG '12. The products are sold on the brand's website and both in-store and online at Nordstrom. Love, Vera is known for it's leadership in representation & inclusivity, eye-catching imagery, and trendsetting approach to lingerie.
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Why did you decide to pursue this venture?
- We launched the brand because we identified a need in the marketplace to provide quality products to a massive, yet overlooked segment. The cofounders represent the customer base and are able to authentically serve the clientele.
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What has the journey been like?
- Building a business from the ground up is a challenging, yet rewarding exercise. The peaks and valleys come with the territory, but it is extremely rewarding to see growth, progress, and the impact of bringing your vision to life.
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How can alumni support?
- We're currently raising a seed round. Alumni can be supportive with introductions to investors who specialize in early stage retail/apparel. Please reach out to [email protected] for additional info.
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Links
- Website: www.lovevera.com
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Social
- Instagram: @shoplovevera
- Twitter: @shoplovevera